So, it is essentially an integrated store to shop, and manage your videos, games, books music and learning. Currently, Samsung have some many hubs: music hub, game hub, readers hub, media hub learning hub… You need two hands to count them. It make business sense for Samsung to provide all these contents under one roof. For apps, you still get them from Samsung apps.
Do not confuse this new and exclusive app with the old Samsung Hub app, which has been obsoleted for long time.